Internet marketing is fast becoming an umbrella term for a lot of things. They say that real and effective Internet marketing can only be done and understood by intelligent people. One of the reasons is that what worked as Internet marketing in the days of yore (aka 2 years ago) is nowadays labeled as good old spam. To be an Internet marketer is to know about a lot of things – not only the latest trends but valuable computer skills as well.
To simplify things, Internet marketing is about putting your best foot forward for the entire virtual world to see. But the thing is, everyone’s putting his or her best foot forward. This is where Internet marketing strategies come in. Everyone has a different idea on how to go about things. Some think that a black-and-white approach is the most effective, while some believe that a flexible outlook will help generate more leads and sales. There is no clear-cut, cookie cutter way to go about things, but there are a lot of ways that can help boost one’s online presence. Here are 3 key areas that need utmost attention. We’d like to call them the supporting pillars of Internet marketing.
1. Web Design
If you are new to the wonderful world of the Internet, you could easily be intimidated by top-notch websites that contain quality content – not a single image or text box out of place! There’s a good chance that their website didn’t just come out from thin air. Hard work and a good background is what you’re actually looking at. If you have absolutely no knowledge of how to create stunning websites that encourage people to stay, there is no shame in looking to others for help. Almost everybody nowadays looks to his or her preferred web design agency for help. Think of it this way, if you want a beautiful house, you would probably hire a contractor or an architect to help you build a house that’s going to stand the test of time. Maybe add an interior designer into the mix? Unless of course you’re an architect or interior designer, you’d probably be better off Doing-It-Yourself.
2. Lure Them In With SEO
Proper keyword density is what will lure a lot of people into your website. If you exceed the maximum, your website will be marked as spam. If you’re not careful with your keywords, you could easily get lost in a sea of web content. SEO optimization is what gets people pouring into a website. But be warned, SEO optimization is tricky and going about it on your own could prove to be time consuming.
3. Content Creation
Think of ecommerce web design as the physical store. The lighting, windows, and overall functionality is the equivalent of a fully functioning website. SEO, on the other hand, could be the window display that has the magic keyword: SALE or 50% off. Now the actual content could be compared to the actual products on display. If a person sees a store, looks at the window, and proceeds to stay and look around, you have a higher chance of achieving your target sales.
Of course, Internet marketing is not as easy as 1-2-3. Nor is it too complicated to require a PhD. In the end, Internet marketing is about selling a product, service, or idea that’s worth all the time and effort you put marketing it in the first place.